Since 2019
About Sportsnew
Sportsnew is a US brand of carry gear for workouts and the trips around them: tumbler slings, magnetic bottle bags, yoga mat bags, gym totes, pickleball bags, waist packs and travel bags.
What Sportsnew is
Sportsnew started in 2019 with a waist bag for runs and travel. Seven years later the range holds 39 bags, and almost every one of them answers the same question: what do you need to carry, and how do you keep your hands free while you carry it?
Most people meet us through a 40 oz tumbler. It is the bottle that goes everywhere now, to the gym, to school pickup, onto the trail, and it is awkward to hold for an hour. Our slings were the first bags we built around it.

Cut around the object
A Sportsnew bag is drawn from the outside in. The tumbler, the rolled mat or the pair of paddles comes first, and the bag is cut to its size: a sleeve wide enough for a handled 40 oz cup, a tube long enough for a mat rolled to its full length, a compartment where two paddles stand side by side.
Pockets follow the order of a real day. The phone goes where your hand already is. The damp shirt goes into a separate wet pocket at the bottom of the mat bag. Court shoes go into their own compartment so they never touch the towel.

Materials we use
Outer shells are polyester and Oxford fabric with a water-resistant finish, and our tumbler slings add an insulated lining between the bottle and the outside. Closures change with the job: hook-and-loop around a tumbler handle, drawstrings on mat tubes, zips on the pockets that hold a phone and keys, and magnets in the back panel of our magnetic bottle bags.
We describe the fabric as water-resistant on purpose. Rain beads off and a spilled drink wipes away, but a bag left out in a storm lets water in at the zips, and we would rather you knew that before you order.

Standards behind our sizes
Our toiletry bags are built for carry-on travel, and the rule that shapes them comes from the TSA: liquids in a carry-on go in one quart-sized bag, each container 3.4 ounces (100 milliliters) or less, and larger containers go in checked baggage (TSA liquids rule).
Our magnetic bottle bags hold strong magnets in the back panel. The FDA advises keeping consumer devices with high field strength magnets, such as certain phones and smart watches, at least six inches from implanted medical devices (FDA on magnets and implanted devices). If you have a pacemaker or another implanted device, ask your doctor whether the same distance applies to a magnetic bag before you wear one close to your chest.
Every product page prints the measurements and the bottle and mat sizes each bag is cut for, so you can check your own tumbler or mat against the numbers.
Where to buy Sportsnew
Every product page has a buy button that takes you to our retail partner, where checkout, shipping and returns happen. Prices on our pages come from our last catalog update, and the price at checkout is the one you pay.
Everything we make is in the Sportsnew carry line. Start with our 40 oz tumbler holders, our yoga mat bags or our pickleball bags.
Questions
About the Sportsnew brand
What does Sportsnew make?
Bags for what people carry to a workout and on the trips around it: crossbody slings for 30 and 40 oz tumblers, magnetic bottle bags, yoga mat bags and totes, gym bags with a shoe compartment, pickleball slings and backpacks, waist packs and hydration vests, toiletry bags and under-seat travel bags.
How long has Sportsnew been around?
Sportsnew has made carry gear since 2019. The first bag was a waist pack, the yoga mat bag and the insulated 40 oz tumbler sling came in 2022, and pickleball bags followed in 2025.
Is it safe to wear a Sportsnew magnetic bag if you have a pacemaker?
Ask your doctor first. The FDA advises keeping devices with strong magnets, such as certain phones and smart watches, at least six inches from implanted medical devices, and our magnetic bags carry strong magnets in the back panel.